The A.V. Club

Sure thing. It comes from this article: We love the new Dawes album, and here’s why you should, too. Because the internet can’t trust enthusiasm, our commenters thought it was a paid ad (it wasn’t), and began touting Dawes as the world’s greatest band. Dawes has since been mentioned on just about every music article, and many completely unrelated articles, that we’ve published. The best examples are in the comments sections of these three articles.

If you meant to have me explain why our commenters decided this one article should be brought up almost every day for half a year, I’m sorry, I can’t answer that.